PurpleShares: what our name says about our model

Where the name comes from

PurpleShares combines two words: purple, the colour, and shares, the ownership stakes. The combination describes our purpose, the ownership of the company, and who it goes to.

What purple represents

Purple is born from the meeting of red and blue. Red is the employees' share: the energy of those who keep the company running day to day. Blue is the capital's share: the stability, the resources, the tools and the support we bring.

Neither is enough on its own. A company owned by its employees without financial resources remains fragile. A company financed without the involvement of its teams remains an asset like any other.

What this means in practice

The model translates into a progressive opening of the capital to the employees of the SMEs we acquire, which grows over successive financial years. We are not a fund: there is no scheduled exit at five years, and the end point of the operation is ownership by those who make the company.

See how our employee ownership model works.